Monday, March 15, 2010
I know I know, this is going to offend a few of you faithfuls out there. Oh well!
Here is my 2 cents on this subject matter. Are you ready? Ok, here we go...
First off I had looked into opening my own box a few years ago, before it was so mainstream. But,because of the costs associated with being affiliated and obtaining a bunch of certs, I wanted to research it further. Of course some of the video footage is cool, but it's all over the place... By that I mean, doing a work-out repeatedly over time is going to cause a decrease in times. If you train at anything, you will learn how to adapt or improve in ways of accomplishing your goal. Does this mean you have become more fit? Not neccessarily, it can mean you have learned how to do things faster which does not mean better fitness...
So, after talking with owners of other gyms I decided to step back from being affiliated with any gym, and to just open my own! Does this mean my gym is better than all Crossfits or any other gym for that matter? No. I believe there is a place for all gyms. There is no such thing as one thing for everybody in the fitness industry. My clients are a select group of indidviduals that are looking to improve at athletics (for the most part). We cater to Athletes and we train our clients as Athletes. Is it right for everyone? It depends on the individual. All clients have goals or areas that they need to improve in, to become better. Just because you start your own gym, does not mean what you do is a sport. Crossfit is NOT a SPORT!
I'm sick and tired of Yuppies walking into my gym and asking me, "Is this like Crossfit?" F**k you, no it's not! What we do here is Specific to what the client wants and needs. There is no general WOD (work-out of the day) posted on the wall for every client to perform... How would that make sense? And there is no standardized weight for Males and Females to use. Now honestly, how in the f**k does that make any sense? We tailor our workouts to the individuals and their sport, and we strive to teach proper Technique at all times. There is no room for bad technique...NONE! If I have my youth athletes performing exercises incorrectly, I will be sitting in my gym by myself with no clients. But, this is acceptable in a C-fit box, aka Crossfit Slop.
Why in the world is Crossfit crossing over into sports, for example Crossfit Football. You know why, because there is money to be made, $$$ and lots of it! Let's just say Parents of a 13 year old football player are working out at a C-fit box, how would you get the whole family in the door to pay you more money? They already have C-fit Kids Cert.($), so they create a football Cert. ($) now the whole family can come in at once or thru out the day. Crossfit has so much f'n money now that they could care less if a box closes, because they make a ton on Certifications every weekend and turning out 40 new L1 certified people who dream of opening their own box. It is a money maker, and it started near the Silicon Valley where there was plenty of money to be had in the beginning. Now it is global, and is planting it's seeds into areas that need more specific training, rather than general work-outs...
Money is the name of the game, and it is a Huge Cash Cow! How can I compete with Crossfit Football...? Easy, I don't conform to changing what and how I do my training. Of course I am constantly learning and bringing new and creative ways to get my clients great results. But, I will not compromise my values and sell out to join or affiliate with the masses because it's "cool" or "new". My clients deserve better. I am totally pissed off that the target market of CrossfFit is everybody and anybody with a pulse. There are no boundaries, if you don't believe me check their site. There is a cert. for everything from Kettlebells to Gymnastics, Olympic Lifting to Nutrition, Running to Powerlifting! WTF!!!!! Many of these certs. have nothing to do with each other, and as they will soon find out that just because you are certified, does not mean you are capable of training the masses. It takes time in the trenches and trying different methods on yourself before one can truly teach anything. A weekend is good, but more is needed in the subject matter before one can truly understand.
Does Crossfit affect my business...? Barely, but I am all for competition, and I don't claim to be an expert at everything or just one thing. Like I said earlier, I am constantly learning. I have struggled and kept going without any affiliation to any name or HQ or title behind my name. For this is what I truly love doing. Training myself and others to become Bigger Faster and Stronger. That is my job and I love it! I'm not doing what I do for the money, I do it for the satisfaction of knowing I am doing it to help others...money will be a by-product. I have no intention as of now to open another Strong 101. I just want to grow my business as large as I can for now and see where it takes me. Because of the service I provide I will not sacrifice my clients well being in order to make a quick buck. That is what I believe separates our gym from a Crossfit box. I don't care how many clients show up, as long as they are dedicated and want to be trained, I will train them. Quality over quantity suits me just fine.
I can go on and on about what I don't like about Crossfit, but I will leave you with this article from an ex-affiliate. Greyskull Elite Strength and Conditioning.
P.S. please pass this on or comment at the very least, and leave me your opinion on the subject matter. Thank You!